How Media Leaders Can Win 2027 in the Era of Agentic Traffic and AI
A media-leader playbook for agentic traffic: own discovery paths, keep humans accountable, and build products that convert.
AI Agents
The Next Reader May Be an Agent
Package journalism so agents can cite it faithfully without giving away the relationship you still sell to people.
Someone Still Has to Answer for the Story
Agents can draft. An editor still has to answer for the story - especially in local news and high-stakes beats.
Building AI for the Newsroom, Not Just for the Web
Build AI for the newsroom desk - investigations, standards, tools - not only for generic web chat wrappers.
Search, Training, and Agents Are Three Different Deals
Search licensing, training data, and agent retrieval are three different deals. Do not negotiate them as one.
Give the Machine a Different Front Page
Time serves agents a stripped markdown front page. Humans and machines need different doors to the same reporting.
The New Reader Might Not Be a Person
Agents already consume journalism without sending the subscriber back. Treat them as a second reader with a product of their own.