News Is Leaving the Article-Shaped Hole
Search and social referrals are falling. The article remains the system of record, but it is no longer the only product readers meet.
Audience Engagement
Audience-Facing AI Is Where the Subscription Is Won
Most of the early AI work in newsrooms sat behind the story: transcription, translation, a faster first draft. That work matters. It is not, on its own, why a …
Why Your Published Content Needs a Human Touch
Why published content still needs a human touch in an age of commodity information.
Closing the Readers' Generational Divide with AI
How NRK and others use AI to close the generational gap in news engagement.
Welcome to the Future of Media: AI-Powered Editorial Workflows
Why transparency alone won’t earn trust in AI-assisted newsrooms - and what publishers must do next.
The New Expertise Economy: Leveraging Deep Insights for Audience Engagement
Why deep expertise and podcasts are powering a new engagement economy for news brands.
The New Trust Equation: Why Audiences Are Your Partners, Not Just Your Readers
Why audiences must become partners - not just readers - as AI reshapes trust in news.
The Digital News Report: Rebuilding a Resilient Media in an Accelerating World
Key takeaways from the Digital News Report on rebuilding resilient media amid accelerating platform and AI change.