How Media Leaders Can Win 2027 in the Era of Agentic Traffic and AI
A media-leader playbook for agentic traffic: own discovery paths, keep humans accountable, and build products that convert.
Publishing
The Next Reader May Be an Agent
Package journalism so agents can cite it faithfully without giving away the relationship you still sell to people.
Beyond Google Zero: Why Newsrooms Must Own the Audience Relationship
Google Zero is not total. Own the audience relationship when search stops delivering the reader to your door.
Search, Training, and Agents Are Three Different Deals
Search licensing, training data, and agent retrieval are three different deals. Do not negotiate them as one.
Give the Machine a Different Front Page
Time serves agents a stripped markdown front page. Humans and machines need different doors to the same reporting.