Beyond Google Zero: Why Newsrooms Must Own the Audience Relationship
Google Zero is not total. Own the audience relationship when search stops delivering the reader to your door.
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Search, Training, and Agents Are Three Different Deals
Search licensing, training data, and agent retrieval are three different deals. Do not negotiate them as one.
The New Reader Might Not Be a Person
Agents already consume journalism without sending the subscriber back. Treat them as a second reader with a product of their own.
News Is Leaving the Article-Shaped Hole
Search and social referrals are falling. The article remains the system of record, but it is no longer the only product readers meet.