Education & Consulting
AI discovery workshopYou need proof AI pays off on your own content before you fund a build. Run a workshop that ends with a working prototype; only then scope production work.
Explore Education & ConsultingSee AI work on your own stories before you commit.
A 15-minute intro call. No preparation needed, and you decide what comes next.
We are a WAN-IFRA member
Hands-on AI workshop
Start with a problem. Leave with a working tool.
We offer onsite hands-on AI workshops for your leadership and teams.
01
Map
Where AI helps, and where people decide
We sit with your editors and tech team, map where AI could help, and agree where AI acts and where a human approves.
02
Choose
One use case, with a reason
We score each idea by expected gain and build effort, then pick one to prototype. You keep the ranked list for later.
03
Prototype
Proof on your own content
We build it together on your real articles and workflows. Your team uses it in the room, so you judge results instead of slides.
04
Production
Scoped after it works
If it proves its value, we scope architecture, integration and support. You agree on fees after you've seen it work.
Want to see what a workshop would look like for your newsroom?
Plan a workshop for your newsroomWhen the routine around the story eats the reporting
Choose the offerings that align with your biggest pain points.
Book a demoSee it running on your own content
Flock
Editorial workflowThe slow work is the routine around the story: watching sources, choosing what to cover, drafting a first version and sending it out. Flock does that. An editor still signs off before anything is published.
Explore Flock
Chat over Content
Your own archiveReporters dig through the archive by hand. Readers leave when they cannot find the answer. Index the material you already trust, put a conversation on top, and name the source on every reply.
Explore Chat over Content
Election Compass
Voter advice appElection traffic spikes, then readers leave. Give them a short, anonymous match on the issues they weight, then send them into your coverage. Used in Slovenia's elections and featured on Zanima.me.
Explore Election CompassSame pain. Different desk.
Pick a profile to see how we can help you.
Flock
Editorial workflowClears the routine around a story; an editor still signs off.
Explore FlockChat over Content
Your own archiveLets reporters and readers ask the archive, source on every answer.
Explore Chat over ContentElection Compass
Voter advice appThe piece readers come back to before every vote.
Explore Election CompassEducation & Consulting
AI discovery workshopPick one painful workflow, prove it on your content, then scale.
Explore Education & ConsultingAI discovery workshop
Education & Consulting
An onsite AI discovery and prototyping workshop for your company leadership.
Your organization learns how to use AI to tackle a major operational headache, and walks away with a fully functional prototype tested on its own data. We can agree on a follow-on project to take your prototype into production
01
Discover
A common operating picture
Editors and tech rarely share one map of where AI helps and where a human must approve. Sit together, draw that boundary, and ground every option in systems you already run.
02
Select
One use case, with a reason
A long idea list stalls the room. Score each idea by expected gain and build complexity, pick one to prototype first, and keep a prioritized roadmap for the rest.
03
Prototype
Proof on your workflows
Slides do not prove a tool. Build and test a working prototype on your real media and processes so your team judges evidence, rather than imagining a proposal.
04
Deploy
A scoped enterprise contract
Funding production before you have seen it work is the risk. Once the prototype proves its value, scope architecture, integration, deployment and support - fees after you have seen it on your own data.
Semantic modelling
Build one shared map of topics and entities so every tool uses the same structure.
Recommendations & Personalization
What matters most, when it matters most, the way it matters most.
Chat over the archive
Let reporters and readers ask what you already published, with the source on every reply.
And more
Shape a system to the headache you actually have, with your editorial and tech teams.
Get Started with a Discovery Call
Map out your workshop before you commit. In one short call, we'll clarify team involvement, pick the right use case to prototype, and define what full production deployment will look like.
Editorial workflow
Flock
Flock clears the routine around a story. An editor still signs off.
01
Content Radar
Monitoring
You hear about the angle after a competitor already published. Surface what is moving while you still have time to assign it.
02
Ideation Hub
Story Selection & Ideation
Story ideas die in Slack. Rank what is worth the desk's hours before anyone opens a blank doc.
03
Draft Creator
Writing & Script Drafting
The first draft is where hours disappear. Start from a brief and source material so the editor edits, rather than inventing from zero.
04
Distribution Hub
Publishing & Distribution
One story still means four channel jobs. Push the approved piece out without rebuilding it by hand.
See Flock on your own content
A walkthrough of story discovery, briefs, drafting and publishing, set up around how your newsroom works.
Your own archive
Chat over Content
Your content, ready to be asked.
Journalists use it to work through the archive and the document dump. Readers use it to understand a story without leaving your site. The agent answers only from what you indexed, and it shows where each reply came from.
01
Index
Your material, nothing else
We index the articles, documents and archive you choose. The agent treats that set as its source, and does not go hunting on the open web.
02
Ask
For the desk and the audience
Reporters ask the archive while they work. Readers ask the published record on your site, in the same kind of conversation.
03
Cite
Show where it came from
Every reply names and links the source. A summary that hides its origin does not go out.
04
Sign-off
A person still owns it
You decide who can ask, what they can see, and where a human still approves what is published.
See it answer from your own archive
Let's explore how we could help you indexing your content and bring it to live within a conversation with your journalists or your readers.
Voter advice app
Election Compass
A voter advice app your readers come back to before every election.
They weight the issues they care about, compare themselves with every party and share the result.
- You
- Party A
- Party B
Your closest matches
- Party A86%
- Party C61%
- Party B38%
Personas| Segment modeling
Define voter segments with demographic and attitudinal dimensions. Simulate how each segment responds to issues and topics.
Align| Personalized Alignment Mapping
Empower voters to see exactly where they stand. Users weight the issues that matter most to them to see where they truly align or diverge with each candidate.
Inform| Relevant Content & Insights
We help you deliver context that matters, enhancing the user journey and deepening audience engagement through valuable insights.
Insights| Alignment & Response Insights
Comprehensive insights for both users and administrators. Get insights into voter alignment and anonymized response data.
Still losing election traffic after the spike?
See how a short, anonymous match on the issues readers weight sends them into your coverage.
What the research says about AI and news
Publishers are already using AI to personalise news and deepen reader engagement.
Many publishers are looking to use AI to better personalise news content. They see greater personalisation as part of the answer to news avoidance and declining engagement.
Reuters Institute for the Study of Journalism
Digital News ReportAI allows to create audience-facing features that enhance journalism, create stronger reader engagement, and increase the value of the subscription offering.
World Association of News Publishers
AI in Media53% of young adults at least sometimes get news from social media. 57% of X, 55% of Tik Tok, 53% of Facebook, and 41% of Instagram users get news there.
Pew Research Center
Social Media and News Fact SheetFrequently asked questions
Unsure where to start?
Book a 15-minute call with our team. Tell us what your newsroom is struggling with, and let's think of a solution together.
What newsrooms are wrestling with
Traffic loss, agent readers, and who still answers for the story.
How Media Leaders Can Win 2027 in the Era of Agentic Traffic and AI
Social and video already outpace owned sites, chatbots are a news door, and agent traffic now tops human browsing. Three pillars for 2027.
Read articleYou Are Still Writing for a Click That May Never Happen
Your next consumer may never open the page. If agents lift your reporting first, homepage craft alone will not save the relationship.
Read articleSomeone Still Has to Answer for the Story
AI can draft the brief. Someone with a byline still has to stop the story and answer when it is wrong.
Read article