See AI work on your own stories before you commit.

We offer strategic workshops to identify your key opportunities, we prototype on your content and assemble tailored, production-ready components to give you a distinct competitive advantage.

A 15-minute intro call. No preparation needed, and you decide what comes next.

We are a WAN-IFRA member
Ensure you implement AI the right way

Hands-on AI workshop

Start with a problem. Leave with a working tool.

We offer onsite hands-on AI workshops for your leadership and teams.

01

Map

Where AI helps, and where people decide

We sit with your editors and tech team, map where AI could help, and agree where AI acts and where a human approves.

02

Choose

One use case, with a reason

We score each idea by expected gain and build effort, then pick one to prototype. You keep the ranked list for later.

03

Prototype

Proof on your own content

We build it together on your real articles and workflows. Your team uses it in the room, so you judge results instead of slides.

04

Production

Scoped after it works

If it proves its value, we scope architecture, integration and support. You agree on fees after you've seen it work.

Want to see what a workshop would look like for your newsroom?

Give us a call?

Our products and services

Find out how we can help you with our expertise

Book a demoSee it running on your own content
Abstract threads of light gathering into a network, green fading into gold.

Flock

Editorial workflow

From the morning story list to the published piece. Flock surfaces stories worth covering, drafts briefs and first versions for your reporters, and handles distribution, with approval steps so editors sign off before anything goes out.

Explore Flock
Two streams of light, coral and violet, braiding into one.

Education & Consulting

AI discovery workshop

We offer immersive AI discovery and prototyping workshops for your company leadership. Learn where AI adds real value and walk away with a fully functional prototype. We develop custom projects and products, too.

Explore Education & Consulting
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Election Compass

Voter advice app

Readers answer a short questionnaire, weight the issues they care about and see which parties match their views, anonymously. Used in Slovenia's elections and featured on Zanima.me.

Explore Election Compass

Editorial workflow

Flock

Four modules that take a story from first signal to publication. Each works on its own, and they work best together.

  1. 01

    Content Radar

    Monitoring

    Track trending topics, monitor media worldwide, and discover content opportunities in real-time.

  2. 02

    Ideation Hub

    Story Selection & Ideation

    AI-powered content recommendations and ideation tools to spark your next viral piece.

  3. 03

    Draft Creator

    Writing & Script Drafting

    Power your narrative with insights. We provide the analytical tools to turn ideas into high-quality stories faster.

  4. 04

    Distribution Hub

    Publishing & Distribution

    Create once, share everywhere. Reach audiences across social, web, and partner channels seamlessly.

See Flock on your own content

A walkthrough of story discovery, briefs, drafting and publishing, set up around how your newsroom works.

Book a Flock demoSee it running on your own content

AI discovery workshop

Education & Consulting

An onsite AI discovery and prototyping workshop for your company leadership.

Your organization learns how to use AI to tackle a major operational headache, and walks away with a fully functional prototype tested on its own data. We can agree on a follow-on project to take your prototype into production

01

Discover

A common operating picture

We work directly with your editorial and technical teams to map AI opportunities, enforce human-in-the-loop control, and ground every possible solution in your existing systems and standards.

02

Select

One use case, with a reason

Together, we review your current workflows and map potential AI interventions against expected gain and build complexity. We jointly agree on one high-leverage use case to prototype first, leaving you with a prioritized roadmap for the rest.

03

Prototype

Proof on your workflows

As part of the educational workshop, we build and test a working prototype together using your real media and actual processes. Your team gets hands-on experience operating it - giving you tangible evidence you can evaluate, not just a proposal to imagine.

04

Deploy

A scoped enterprise contract

Once the prototype proves its value, we define a clear path to production - covering enterprise architecture, tech stack integration, configuration, deployment, and ongoing optimization. Scope and fees are agreed upon only after you've seen the tool work on your own data.

Get Started with a Discovery Call

Map out your workshop before you commit. In one short call, we’ll clarify team involvement, pick the right use case to prototype, and define what full production deployment will look like.

Book a callSee it running on your own content

Voter advice app

Election Compass

A voter advice app your readers come back to before every election.

They weight the issues they care about, compare themselves with every party and share the result.

EconomyEnvironmentHealthEducationSecurityEU
  • You
  • Party A
  • Party B

Your closest matches

  • Party A86%
  • Party C61%
  • Party B38%
Illustrative example. Readers see how they compare with every party on the ballot, topic by topic.
  1. Personas| Segment modeling

    Define voter segments with demographic and attitudinal dimensions. Simulate how each segment responds to issues and topics.

  2. Align| Personalized Alignment Mapping

    Empower voters to see exactly where they stand. Users weight the issues that matter most to them to see where they truly align or diverge with each candidate.

  3. Inform| Relevant Content & Insights

    We help you deliver context that matters, enhancing the user journey and deepening audience engagement through valuable insights.

  4. Insights| Alignment & Response Insights

    Comprehensive insights for both users and administrators. Get insights into voter alignment and anonymized response data.

See Election Compass in action

Discuss interactive quizzes, modeled segments, and privacy-first political matching for your campaign.

Book an Election Compass demoSee it running on your own content

What the research says about AI and news

Publishers are already using AI to personalise news and deepen reader engagement.

Many publishers are looking to use AI to better personalise news content. They see greater personalisation as part of the answer to news avoidance and declining engagement.

Reuters Institute for the Study of Journalism
Digital News Report

AI allows to create audience-facing features that enhance journalism, create stronger reader engagement, and increase the value of the subscription offering.

World Association of News Publishers
AI in Media

53% of young adults at least sometimes get news from social media. 57% of X, 55% of Tik Tok, 53% of Facebook, and 41% of Instagram users get news there.

Pew Research Center
Social Media and News Fact Sheet

Frequently asked questions

Unsure where to start?

Book a 15-minute call with our team. Tell us what your newsroom is struggling with, and let's think of a solution together.

The Black Sheep Brief

Monthly media & AI reads for the flock. Get to know what matters.